I specialize in developing effective media and web strategies, crafting campaigns that resonate with target audiences, and producing engaging content that drives results. My approach combines creativity with strategic thinking, ensuring that each project aligns with overarching business goals while maintaining a consistent brand identity. With over a decade of experience, I have honed my skills in delivering high-quality content that not only meets client expectations but also engages and informs audiences.
Current and Previous Partners
Content Design
Content Strategy & Copywriting
Brand Marketing
Storytelling, strategy, and impact are the heartbeat of great marketing. Continuing The Legacy is a bold, data-driven marketing plan designed to amplify the Baylor School of Music’s visibility, engage its community, and position it as a leader in music education. From video storytelling to event management, this plan charts a path for innovation and growth.
Legacy isn’t about the past—it’s about what comes next.
Creative Direction
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As Creative Director for Antioch Music, I spearheaded the visual campaign for the "DESERTLAND" album in Death Valley, CA. This involved overseeing the concept development, music video production, and media promotion, all aimed at crafting an immersive visual experience. I effectively managed a team to ensure the project's seamless execution.
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Managed the budget, monitored purchases, organized gear rentals, and coordinated the timeline for the project from the initial proposal stage all the way through to successful execution.
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Managed digital media promotion strategies to engage consumers and enhance the brand narrative. Created compelling content for various platforms, used analytics to measure engagement, and adjusted tactics for maximum impact, focusing on an entertaining and informative experience aligned with the brand's identity and values.
Content Creation
Content Creation
THE PASSION WEEK ALBUM
This is my favorite project to date!
Featuring original songs by Antioch Music, “Passion Week” is a unique 7-track album designed to guide listeners through the seven tremulous days leading to the crucifixion described in the Christian Bible, often referred to as Passion Week. A triumphal entry, desperation, anguish, resolve, humiliation, death, and resurrection — love personified.
I had a great time absorbing the wide-ranging themes and my client’s values for this project. In the end, the design and execution were simple, earthy, yet otherworldly.
What People Are Saying
